The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle
Agency: Vinizius Young & Rubicam / Barcelona
Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02376A
Award:
2002 Advertising Merit Award
Agency:
Vinizius Young & Rubicam / Barcelona
Client:
Swatch
Title:
Turtle
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02377A
Award:
2002 Advertising Merit Award
Agency:
Cheevers / Portland
Client:
NEVCO
Title:
Gizmo Posters
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02378A
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02379A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
National Gallery
Title:
Fan
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02380A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel
Title:
Campaign
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02381A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02382A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02383A